Aug 092011
 
I swear I'm gonna turn off Google Analytics...

This post takes a lighthearted and self-deprecating look at analytics and metrics. I will use myself as the first example (not the woman in the picture), because I recently caught myself in a surprising analytics story. I will also get more serious toward the end. As many of you know, I took on a recent project to move my blog to self-hosted WordPress. One thing I learned in this move was how I had slowly become addicted to analytics: How do Page Views (on wordpress.com) change when I posted various kinds [read more…]

Aug 042011
 
Who's responsible for the social identity of your organization?

Can you really rein in what’s said or written about your company? Do you use policies to enforce the rules? Do you still think social media is a fad? Last week, I read a post by Klint Finley titled “Study: Execs Aren’t Yet Sure What to do About Social Media.” It is a nice, short article, so I won’t mind if you jump over and skim it through before coming back here… If it is true that these executives “aren’t yet sure what to do”… Perhaps they are working on [read more…]

Jul 272011
 
User adoption and the psychology of names

There’s no clever title today, just a clever first sentence. Let me dive into this topic with some background. I’m helping a company with an internal portal strategy, and one of our concerns relates to user adoption. My concerns aren’t only about functionality. They aren’t just about usability. I also have a concern for naming. You see, this global company has a lot of paper forms, a lot of email, and many subsidiaries acquired over the last decade. Each of these matters to me when I think of how users [read more…]