Hmmm, I see... circles?
My company is full of the old-school kind of nerd, not really the “social media” kind of nerd.
It’s cool… there is room for everybody to be a nerd where they are particularly suited.
I run a custom software company in which one of our guys got an invite to Google+ and found a way to get everyone else in… as you might expect from resourceful custom software guys, right?
Anyway, the result is just about the whole company is now using Google+, and all but one of us “got in” after the invitation cutoff date.
Many of our folks still lurk on blogs, in fact if you are faint of heart beware that many are lurking behind this blog post as you read it…
Most don’t have a Twitter handle, so they are definitely not social media nerds… but last Friday the “buzz”seemed to be mostly about Google+.
It is fun and engaging, and hard to pull away from. Early conversations were the kind you expect when people are just figuring out what something means to them.
The Google+ wait list?
Some will drop off, and some will get pulled deeper in… the “limited access” strategy is a lot like the Corvette wait list… it makes you want it more.
For my teams to feel they have found a back door in makes it special for them, too… and I suspect it is a back door that was left propped open, with the kitchen light left on.
Now, I am not a conspiracy theory guy. I just think if the invitation cut-off was a form of wait listing strategy or not… it sure ended up producing the same outcome in terms of behaviors.
…And the kind of people who can find the back door to get in might feel a little better for winning the prize.
…And the kind of people who have cracked into the platform have already demonstrated they will play with the rules to see what happens next… so why not “invite” them in early?
…And along with the social marketers, aren’t those the kind of ravenous fans you want to build (like Facebook with its college-only initial strategy)?
So this is perhaps a little shameless, but I am going to have some fun with you. If you want in, you will have to post a meaningful
comment below. Of course, most of my coworkers are already “in”, but I would love to hear your thoughts about this, too.